Netflix AI
Redefining movie creation with generative AI and personalized storytelling through text prompts
Winner at UXPA Designathon 2023
A groundbreaking generative AI feature for Netflix, allowing users to create entirely new movies or modify existing ones through simple text prompts. This innovative tool empowers users to become directors, scriptwriters, and producers, crafting personalized movie experiences tailored to their unique preferences.
Competition Prompt
"Use generative AI to drive innovation and transform the UX of an existing product"
Roles & Responsibilities
Designer responsible for ideation, information architecture, high-fidelity prototyping, visual mockups, and usability testing
Duration
48 hours
Project Team
Aditya Surendranath, Ishita Jain, Pankti Dhagia, Anushka Pimplikar
The Problem
How might we empower Netflix users to seamlessly create custom movies, collaborate with others, and build a vibrant community for generating and sharing original content?
Inspiration
Max Tegmark's Life 3.0 introduces ‘Prometheus,’ a superintelligent AI that can create personalized media based on users' watch histories.
Given the rapid advancements in generative AI and the increasing potential for video creation, why not make this vision a reality?
The Story
Alex and Jess are sitting on a couch, watching a classic romance. The male lead makes sexist comments, and Jess looks uncomfortable...
"What's wrong ?"
"It's just..this movie. I love the romance, but the male lead is so sexist!"
"Right! Crazy how classic movies glorify guys who treat women badly!"
"Totally! What if we modernized the story and made it a bit more inclusive?"
"What do you mean?"
"Well.. what if we could create a version where the male lead respects women?"
"We could remake this classic and make it reflect our values!"
"Exactly! The possibilities are just endless"
Definition & Ideation
WHAT?
-
Allow users to create unique movies from their own ideas.
-
Enable collaborative film-making and shared experiences.
-
Transform user prompts into personalized, AI-generated films.
WHY?
-
Give users a creative platform to express and explore their ideas.
-
Strengthen the community by encouraging collaboration and shared storytelling.
-
Unlock potential for users to craft and discover original content.
HOW?
-
Offer AI-generated suggestions tailor-made to individual watch history.
-
Customize suggestions to align with user preferences and tastes.
-
Use AI to automatically generate films from user-entered prompts.
High-fidelity Prototypes
User Flow 1: Watch a personalized AI-Generated Movie
Watch a personalized AI-generated movie suggested by Netflix based on your past favorites and watch history
User Flow 2: Create and watch a custom AI-Generated Movie
Collaborate with friends to create a custom AI-generated movie by inputting text prompts, selecting parameters, and incorporating each person's preferences to shape the storyline and overall experience.